In order to help us with our own new TV soap we will need to be taking part in primary research. We will be looking at current soaps. This will give us ideas and an insight into what is being recently viewed by audiences. Firstly we will be looking at different trailers and title sequences. As well as producing a trailer for our new soap we will also be producing materials in other formats to advertise our new TV soap such as posters and either magazine articles or a website - this will be decided further into the course duration.
The magazines covers we looked at were from the weekly "TV mag". Almost every week it will feature the main characters of Eastenders relating to that weeks storyline, the one above being Roxy and Ricky's Secret love affair. However other major soaps such as Coronation Street and Emmerdale also frequently appear on the front page. This magazine is dedicated to the insights, storylines and gossip of these soaps. We also collected the insides of the magazines which allow the viewers an exclusive update of what has been going on and what is due to happen in the week commencing. As well as including the TV schedule times. Most of these magazines insides feature "spoilers" which will roughly inform the audience of the current plots. This helps to promote the soap, attracting audiences to make sure they do not miss a thing. Once our trailer has been produced we will be looking back on this magazine research to help us in the design of our own, using these as examples.
Trailers - It is not a regular occurance to see trailers of the soaps we watch shown on TV. Not many british current soap operas construct them. Although not quite trailers as such, similar previews have been produced. Something I have noticed is that most of the time when there is a huge storyline about to be featured in Eastenders genrally taking place at the Christmas period there are trailer-like clips shown.
These are just two of the many I found on youtube:
http://www.youtube.com/watch?v=l9QlYQDcA-Q
http://www.youtube.com/watch?v=2s-362RgSEU
The first link is actually one of the trailers from 1984 just before Eastenders started, it is quite an odd one. The trailer does not feature any of the characters the soap will contain neither does it consist of any storylines.
The second link is to a more recent time featuring Roxy's escape from Sean. The clip is short snappy yet very effective. It contains fast energetic non-diegetic music getting the audience adrenaline rush going. Shots are constantly being cut from one to the other showing just the relevant striking snippets that would draw the viewers in. The clip ends sharply to a blacked out screen with the BBC logo.
The magazines covers we looked at were from the weekly "TV mag". Almost every week it will feature the main characters of Eastenders relating to that weeks storyline, the one above being Roxy and Ricky's Secret love affair. However other major soaps such as Coronation Street and Emmerdale also frequently appear on the front page. This magazine is dedicated to the insights, storylines and gossip of these soaps. We also collected the insides of the magazines which allow the viewers an exclusive update of what has been going on and what is due to happen in the week commencing. As well as including the TV schedule times. Most of these magazines insides feature "spoilers" which will roughly inform the audience of the current plots. This helps to promote the soap, attracting audiences to make sure they do not miss a thing. Once our trailer has been produced we will be looking back on this magazine research to help us in the design of our own, using these as examples.
Trailers - It is not a regular occurance to see trailers of the soaps we watch shown on TV. Not many british current soap operas construct them. Although not quite trailers as such, similar previews have been produced. Something I have noticed is that most of the time when there is a huge storyline about to be featured in Eastenders genrally taking place at the Christmas period there are trailer-like clips shown.
These are just two of the many I found on youtube:
http://www.youtube.com/watch?v=l9QlYQDcA-Q
http://www.youtube.com/watch?v=2s-362RgSEU
The first link is actually one of the trailers from 1984 just before Eastenders started, it is quite an odd one. The trailer does not feature any of the characters the soap will contain neither does it consist of any storylines.
The second link is to a more recent time featuring Roxy's escape from Sean. The clip is short snappy yet very effective. It contains fast energetic non-diegetic music getting the audience adrenaline rush going. Shots are constantly being cut from one to the other showing just the relevant striking snippets that would draw the viewers in. The clip ends sharply to a blacked out screen with the BBC logo.
This is a link to one of the very first Hollyoaks trailers - it is amazing to see the old characters and how much it has changed with time. http://www.youtube.com/watch?v=9AL6KnTIDps
All of this primary research will be taken into account when producing our products, as well as the advertisements.
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